Developing world-class healthcare products and services.

We help teams turn ideas into safe, effective and commercially viable solutions that improve patient outcomes and strengthen organisational performance.
Drawing on over 25 years of product development, regulatory, and business growth experience, we guide innovators through every stage of the journey—from concept to market and over new horizons.

Practical innovation consulting for MedTech, life sciences, and healthcare organisations.

We devise and drive innovative strategies, plans and solutions to facilitate, support and accelerate effective and profitable development.

Our founding focus has been on product and service development within the medical device industry, from here we have enjoyed and valued the experience of others as we have explored, engaged, and equipped a wider community of innovators and stakeholders.

Core Pillars

  • Innovation & Product Development
  • Business & Market Development
  • Regulatory & Quality Guidance
  • Project & Programme Management

Why Healthcare Innovation

Healthcare Innovation is a West Yorkshire–based consultancy specialising in product and service innovation for life sciences and healthcare. We support organisations to design, develop, validate, and commercialise high-quality solutions that ultimately save and improve lives.

Our Impact

  • Progressed major milestones with academic, NHS spin-out, and MedTech ventures.
  • We have delivered innovation projects for clients realising significant increases in momentum, scale, and market growth.
  • Supported companies in securing grants and equity finance, sustaining and accelerating progress.
  • Led regulatory and quality developments supporting ISO13485 accreditation and audits, CE marking and FDA submissions

WHO WE ARE – CONSULTANT PROFILE

Marcus Orton – Innovation & Growth Leader

A specialist in MedTech, life sciences, and healthcare innovation, with deep experience translating R&D into commercially viable, regulatory-ready products and services.

Marcus has over 25 years’ experience delivering medical device and healthcare innovation, supporting organisations to navigate technical development, regulatory pathways, funding strategies, and commercial rollout.

Expertise

  • Innovation strategy & product development
  • Regulatory affairs & ISO13485 compliance
  • Business growth, funding & investment readiness
  • NHS, academic and international partnership development
  • Early-stage MedTech commercialisation

What do we do?

Innovation, New Product & Service Development

We support innovators at every stage of development, from idea formation to validated product, through market entry on to growth and scale.
Our services include:

  • Stakeholder, user and essential requirements gathering
  • Regulatory pathway review and strategic planning
  • Technical and commercial risk management
  • Concept development and evaluation
  • Feature development and prototype testing
  • Product development and technical validation

Business & Market Development

Helping organisations identify opportunities, strengthen positioning, and achieve sustainable growth:

  • Strategic planning, road mapping and milestone analysis
  • Routes-to-market evaluation
  • Customer profiling and market mapping
  • Direct and third-party sales support
  • Grant and equity fundraising support

Organisational Development

Building capability and improving internal systems:

  • Business process and practice improvement
  • Skills and competency reviews
  • Training and development programmes

Project Management

Experienced project management to keep innovation moving:

  • Innovation project design and planning
  • Progress monitoring and reporting
  • Design coordination and communication